The iPhone 4 Retina

Brilliant, no matter how you look at it.
The iPhone 4 Retina display uses technology called IPS (in-plane switching) — the same technology used in the Apple LED Cinema Display and iPad — to achieve a wider viewing angle than on typical LCDs. Which means you can hold iPhone 4 almost any way you want and still get a brilliant picture. That’s perfect when you’re sharing photos with a friend or moving your iPhone round while playing a driving or flying game. In addition, the Retina display offers four times the contrast ratio of previous models, so whites are brighter, blacks are darker and everything is more beautiful.

Made from the same materials used in helicopters and high-speed trains, the Retina display glass is chemically strengthened to be harder, more scratch resistant and more durable than ever. The glass also features an oil-resistant coating that helps keep the screen clean.

The Retina display includes LED backlighting and an ambient light sensor that intelligently adjusts the brightness of the screen for optimal viewing and battery life. When you lift iPhone to your ear for a phone call, a proximity sensor immediately turns off the display to save power and prevent accidental dialling.